Our work
03-3WORLD FRIENDS PROJECT


Overview
We want to reduce waste on our planet. We want children to once again grow up with the values of caring for things and using them with gratitude until the very end. These hopes became the foundation of the WORLD FRIENDS PROJECT. Rather than simply sending used items because another country “has less,” this project is about supporting the life of someone in a distant country through the things we no longer need. By sending, we are also giving. A country that once felt far away becomes a place that feels close. A simple “thank you” brings someone we have never met into our hearts. We believe that these small acts of international exchange and mutual understanding broaden our perspectives and become the foundation of a richer world. With this belief, we continue to expand the circle of this project.





Giving Football Boots to Support Someone’s Journey in Life
Through our work of delivering football boots to children and young people in developing countries, we hope to enrich the lives of both those who give and those who receive. Rather than thinking of it as “getting rid of things we no longer need,” we carefully deliver each pair with the feeling that we are “giving” something useful and needed to a friend.
For children in Japan, we hope this will become:
- An opportunity to learn that there are children living in completely different environments and cultures.
- An opportunity to recognize that they are able to play football in a fortunate environment.
- An opportunity to develop a sense of care for the things they have and gratitude for what they receive.
- An opportunity to learn how to live with mutual understanding and mutual support in a multinational world.
For children in developing countries, we hope this will become:
- An opportunity to become involved in sports, helping to prevent juvenile delinquency.
- An opportunity to work toward their dreams.
- An opportunity to feel that there are people who believe in and support them.
- An opportunity to learn that there are children living in completely different environments and cultures.






Give What Is Truly Needed — Join the WORLD FRIENDS PROJECT
The WORLD FRIENDS PROJECT welcomes participants at any time through donations of football boots together with support for shipping costs.
How to Join the WORLD FRIENDS PROJECT
- One pair of football boots + ¥2,000 to help cover shipping costs
*To participate or make an inquiry, please use the Contact Form below.
Support Shipping Through Your Coffee Purchase — Join the WORLD FRIENDS PROJECT & COFFEE PROJECT
At REALE WORLD, we import and sell certified organic coffee, “Him Café,” grown on coffee farms in Nepal through our COFFEE PROJECT. Proceeds help cover the cost of sending football boots to developing countries. Once you have prepared a pair of donated football boots, you can choose one of the options below to support shipping costs by purchasing Him Café coffee beans, ground coffee, or drip coffee packs. By participating this way, you are supporting both the WORLD FRIENDS PROJECT and the COFFEE PROJECT at the same time.
How to Join the WORLD FRIENDS PROJECT & COFFEE PROJECT
- One pair of football boots + one 250 g bag of Him Café (beans or ground)
- One pair of football boots + 10 Him Café drip coffee packs
*To participate or make an inquiry, please use the Contact Form below.





What Kind of Football Boots Can I Donate? Tips for Preparing Your Donation
When it comes to football boots, we are grateful to receive pairs that are almost unused—for example, those that did not fit properly. We also welcome pre-owned boots, provided they meet the guidelines below and are still suitable to be “given” to someone else.
Checklist
- Any size is welcome.
- Boots should be free from tears or excessive sole wear and still be in good, usable condition.
- Please ask yourself, “Would I be happy to receive these?” or “Would I feel comfortable giving these to someone I know?”
- Please wash pre-owned boots before sending them.
- We also accept other types of shoes, provided they are in almost-new condition.
New Training Wear and Matching Team Uniforms Are Also Welcome. Please Donate Football Equipment and Children’s Daily Necessities That Will Be Truly Useful in Local Communities
In addition to football boots, we also accept other football equipment. Unused training wear, such as jerseys, is especially appreciated. Matching team uniforms and bibs are also very useful, even if they have been previously worn. Children’s daily necessities are also greatly appreciated, as they can make a real difference in local communities. Our simple guideline is this: would you be happy to receive it as a gift? Thank you for your support.
Contact





Packing Every Donation Ourselves, Delivering Every Donation Ourselves
In many developing countries, donated items are not always distributed as originally intended. Unfortunately, it is not uncommon for donations to be redirected before they reach the people they were meant to support.
For this reason, REALE WORLD is committed to personally identifying the communities in need and delivering donations directly. Although this approach requires travel expenses in addition to shipping costs, we believe it is the most reliable way to ensure that donations reach the people who truly need them. By visiting these communities ourselves, we also gain a deeper understanding of local challenges and needs, allowing us to provide support that is truly meaningful.
We regularly share updates on the WORLD FRIENDS PROJECT through our NEWS section. Please take a look.
Understanding International Giving Through the WORLD FRIENDS PROJECT — Customs Duties
Even when donated items are second-hand or sent as gifts, many developing countries require customs duties to be paid before they can be received. It is not unusual for customs charges to range from ¥2,000 to ¥5,000 per pair of football boots. We appreciate your understanding and cooperation as we carefully select donated items while taking into account the shipping costs and customs duties that our staff will need to cover.
Understanding International Giving Through the WORLD FRIENDS PROJECT — Shipping Costs
Sending donations overseas can be expensive. Shipping a single cardboard box typically costs between ¥20,000 and ¥60,000, depending on its destination and weight. In addition to import duties, transportation costs and local staffing are required to deliver donations to the children who need them. Support for the operating costs of the WORLD FRIENDS PROJECT is always welcome. Thank you for your continued support and cooperation.






Working Together with Local Partners
To create meaningful and lasting impact, REALE WORLD collaborates with local organizations and partners who share the same values and goals whenever appropriate. Through these partnerships, we are able to support the communities where help is truly needed and reach local areas that are often difficult for outsiders to access.
Local Football Academies and Clubs in Nepal
In Nepal, the gap between urban and rural communities continues to widen. At the same time, many professional football players who grew up in rural areas are giving back by leading grassroots initiatives for children in their hometowns. To support these efforts, REALE WORLD donated football boots, footballs, and team uniforms.
Goal Nepal Foundation
Goal Nepal is Nepal’s only football-focused news media organization. Through the Goal Nepal Foundation, it also promotes the development of football across the country. Its activities include developing young football players, promoting women’s football, supporting football clubs at public schools in rural communities, and assisting local football associations.
In 2018, REALE WORLD supported these initiatives by donating footballs and team uniforms, primarily to promote women’s football and youth football in rural areas.
Kenya & Ethiopia: Schools and Community Football Clubs
Football is one of the most popular sports across Africa. However, many young people still have limited access to football equipment.
In 2022, REALE WORLD visited Kenya and Ethiopia to support local communities. In Kenya, with the cooperation of Douglas Wakiihuri—silver medalist in the men’s marathon at the 1988 Seoul Olympic Games and gold medalist at the 1987 World Championships in Rome—we were able to deliver football boots, footballs, and team uniforms to organizations in need.
In Ethiopia, with the support of Yonas Shire, owner of the African restaurant Dear Africa in Tokyo, we visited a school in Addis Ababa and donated football boots, footballs, and team uniforms to its football club.